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Digital Marketing & E-Commerce Strategist (ID: 6560)
All Sales/Marketing
Position Level
Working Hours
* Conduct market and consumer research and being abreast of emerging digital trends, tools and platforms and implement accordingly * Perform digital marketing analytics, preparing reports, and sharing key insights with the team to develop optimisation plans including managing platforms for outreach and possible international stockists * Strategise and implement digital marketing efforts, including KOL and brand partnerships * Full spectrum digital ads management including but not limited to ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance * Maintain and update website regularly and other digital company presence and to improve overall client web UX * Inventory management and evaluate sales performance online and in retail locations * Implement and improve e-commerce SOP * Coordinate with relevant parties and agencies to ensure consistency in marketing strategies across all channels * Provide support to the relevant teams, including but not limited to events support, client relationship management, and retail operations
* A degree in Marketing, Business Management, or equivalent * At least 2 years of work experience in a relevant field * Strong understanding of Shopify and proven expertise in e-commerce * Proficiency of social media platforms, and digital analytics tools such as Google Analytics, NetInsight, WebTrends etc. * Proven expertise in B2C social media, email campaigns and SEO/SEM.(Mailchimp preferred) * Prior experience in luxury retail or luxury e-commerce operations * Basic knowledge of Adobe Photoshop and/or Adobe Illustrator. * Proficiency in Google Suite and Microsoft office * Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc * Excellent communication and interpersonal skills * An eye for luxury branding, and a keen understanding of its nuances * Initiative and resilience * The ability to prioritise work, and complete tasks diligently in a fast-paced environment. * The drive to work well with a team, and/or on their own.
Published on 2022-11-28
East West Line