Industry
Gems/Jewellery
Specialization
All Sales/Marketing
Position Level
Executive
Working Hours
-
Responsibilities
* Conduct market and consumer research and being abreast of emerging digital trends, tools and platforms and implement accordingly
* Perform digital marketing analytics, preparing reports, and sharing key insights with the team to develop optimisation plans including managing platforms for outreach and possible international stockists
* Strategise and implement digital marketing efforts, including KOL and brand partnerships
* Full spectrum digital ads management including but not limited to ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance
* Maintain and update website regularly and other digital company presence and to improve overall client web UX
* Inventory management and evaluate sales performance online and in retail locations
* Implement and improve e-commerce SOP
* Coordinate with relevant parties and agencies to ensure consistency in marketing strategies across all channels
* Provide support to the relevant teams, including but not limited to events support, client relationship management, and retail operations
Requirements
* A degree in Marketing, Business Management, or equivalent
* At least 2 years of work experience in a relevant field
* Strong understanding of Shopify and proven expertise in e-commerce
* Proficiency of social media platforms, and digital analytics tools such as Google Analytics, NetInsight, WebTrends etc.
* Proven expertise in B2C social media, email campaigns and SEO/SEM.(Mailchimp preferred)
* Prior experience in luxury retail or luxury e-commerce operations
* Basic knowledge of Adobe Photoshop and/or Adobe Illustrator.
* Proficiency in Google Suite and Microsoft office
* Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc
* Excellent communication and interpersonal skills
* An eye for luxury branding, and a keen understanding of its nuances
* Initiative and resilience
* The ability to prioritise work, and complete tasks diligently in a fast-paced environment.
* The drive to work well with a team, and/or on their own.